If you're starting a graphic design project from scratch or refining what you already have, a successful campaign will always pay close attention to its typography. Whether your aim is for expressive display type or strictly functional and refined, I can provide specialized knowledge in type design.
Specializing in book and editorial projects has led me to design several books from top to bottom. In addition to the overall typesetting, I consult with clients and help make decisions on the size and shape of the book, number of pages, the type of paper used, and many other aspects such as binding and cover design.
Developing fonts is a passion of mine. I have just started to make them available for free downloads. My first one, Cut-Point, is a 92-character dingbat font made up of knives, blades, swords, and other sharp, stabby tools.
I have been able to help companies greatly improve their typography without losing the overall look and feel of their original layout. I do not push to change how the typography looks overall, only to adjust it so that there are no fundamental errors in its layout. This helps to elevate the entire presentation.
A passion of mine is to conceptualize and design sets of cards. The tactile nature of design is tragically lacking in our day in age, and the physicality of a deck of cards is unparalleled. I have designed sets of flash cards, unique decks of playing cards, but what I enjoy the most is designing Tarot cards.
I work with many companies looking for professional typesetting, type refinement, or basic consultation. A short list of clients include The Art Gallery of Hamilton, McMaster University, and ReMax Escarpment, to smaller businesses like The Framing and Art Centre, and The Burlington Denture Clinic.
Specializing in typography and having completed a Bachelor of Design at York University/Sheridan College's Joint Program in Design, Pallor Publishing's creative director Frank Lawrence enjoys nothing more than typographic endeavours, and is always looking for new and creative projects that can benefit from the implementation of sensible and impeccable type.
When you hire Pallor Publishing for typography consultation, you are getting the highest typography standards as recognized and implemented by graphic design professionals and the design community at large.
I have been able to help companies see that they can greatly improve their typography without losing the overall look and feel of their original layout. Small adjustments can always be made to remedy fundamental errors in most layouts. I help you avoid typographical faux pas and help to elevate your entire presentation.
Choosing the right font for the job and adhering to sensible guidelines such as line length, proper leading and kerning, as well as using hanging punctuation, can do wonders for your document. The correct implementation of glyphs and use of small caps, as well as keeping an eye out for dumb quotes, orphans and widows can elevate your presentation by immeasurable proportions.
It is the typographer's job to be invisible by eliminating any chance for further refinement. To create a perfect crystal goblet out of typography. When done properly, it is not the typography that is noticed, rather it is the subject matter that is elevated.
Tell us a little bit about what you're looking for, and I'll get back to you soon with ideas on how I can help you step up your typography game.
Hamilton, Ontario, Canada